Baggu Speculative Project

For this project, I wanted to explore designing marketing materials for a brand I admire the visual identity of.

Founded in 2007 by mother-daughter duo Emily and Joan Sugihara, Brooklyn-based bag company BAGGU makes high-quality canvas and nylon bags in a range of fun, fashionable colors and prints.

As a fan and collector of this brand, I created a series of poster designs, motion graphics, and email marketing materials.